Diageo to invest $24 million in Bundaberg Distillery
Diageo is reportedly investing more than $24 million to increase capacity of the Bundaberg Rum Distillery in Australia, according to local papers, in anticipation of a surge in demand.
Although Bundaberg has had trouble penetrating export markets, the company hopes that increasing popularity for brown spirits will help fuel Bundaberg’s international growth.
The Courier reports that managing direct Eleanor Craig hopes to see exports, currently limited to small sales in the US, expand dramatically within the next three to five years.
Diageo
