Amazon to show live Premier League football matches

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And so will Amazon.

"Prime Video will be an excellent service on which fans can consume live Premier League football - including for the first time in the United Kingdom a full round of matches - and we look forward to working with them from season 2019/20 onwards".

Amazon's entry into the market breaks Sky and BT's five-year stranglehold on Premier League rights.

Amazon did not say how much it paid for its Premier League package.

Amazon has secured the rights to show English Premier League football matches in a pioneering move for the online sector in the bidding war for sports events. The Premier League comprises of 20 teams, and the package of 20 games will cover two full rounds of fixtures, thereby including all participant teams.

Amazon has secured rights to show Premier League games from the 2019/20 season according to The Telegraph's Chris Williams.

The deal underlines Amazon's ambition to take on traditional pay-TV broadcasters in the multi-billion dollar battle for sports rights.

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"We welcome Amazon as an exciting new partner and we know Prime Video will provide an excellent service on which fans can consume the Premier League". And while the service won't be rivalling Sky and BT in terms of quantity - it's only agreed 20 matches per season for the duration of the three-year contract - the delivery mechanism is quite unusual.

The breakdown of that is that Sky Sports Entertainment with Sky Sports Premier League added costs £38 a month, plus a one-off cost of £20.

The good news for UK Prime members?

In February, Sky Sports paid £3.58bn for four packages, while BT Sport spent £295m on another package. Viewers will be able to watch weekly highlights of all Premier League matches throughout the season, the press release said.

On a busy day of announcements at the Premier League's summer meeting, it was also confirmed that the "big six" clubs have won their fight to take a bigger share of the top tier's booming worldwide broadcasting revenue.

BT Sport has purchased the other remaining rights package. Amazon also bought exclusive rights to show the US Open tennis tournament in Britain, as well as the men's ATP World Tour.

BT Sport dropped £90million to add the final remaining 20-game package to their collection, meaning that overall they will be shelling out £975million to broadcast 52 live matches per season for three years.