"Our community is making millions of call on Snapchat every day, and we're excited to introduce Group Video Chat as a new way for Snapchatters to turn any group conversation into a real-time hangout at the tap of a button". The group chat function now also supports voice calls for up to 32 participants, in case you wanted to try having your next conference call over Snapchat. When a group member opens the call, their name bubble will light up above your keyboard, letting you know they're on. If you don't want to use your camera, you can toggle it off and join with just voice.
Once a call is established between two people, friends of either user can be added to the call.More news: Foreign Minister Bishop 'not considering' Australia World Cup boycott
The new feature could help users stay engaged and spend even more time in the app.
Mentioning other users is a rather trivial feature for regular consumers but is extremely valuable to celebrities and high-profile users that have large audiences.
Regular Instagrammers should recognise the feature, as it's been available on the Facebook-owned photo-sharing app for yonks. Of course, this being Snapchat, you'll also have access to the wide array of lenses the app offers.
Instead of having to scroll through Snap Maps to see where your friends are, Snapchat will start giving you updates that you can swipe through. You can tag people in your storey or in snaps. This should make it a (ahem) snap to tag the right person.