Channels now need to have 1,000 subscribers and 4,000 hours of watch time within the past 12 months before being able to display ads. The Partner Program allows users to seek monetization by tacking advertisements into their content, as well as gaining subscribers from YouTube Red, which is the platform's relatively new exclusive subscription service.
He also discusses the financial issues that the changes cause, and explains that, as a small YouTuber, it is getting increasingly harder to get your channel out there, especially when the YouTube algorithm is working against you, so trying to meet the new requirements for the Partner Program is an extra feat.
Further, YouTube is announcing that it will introduce new procedures to vet the videos that are part of its premium advertising tier, Google Preferred.
It can be argued that the new policy does more than overcorrect: it punishes the wrong creators. In addition, YouTube will also review violations of community guidelines against each channel which applies for the YPP. "In 2018, a major focus for everyone at YouTube is protecting our creator ecosystem and ensuring your revenue is more stable". Under the new plan, previously reported by Bloomberg, Google Preferred ads will now only run on videos that have been human verified as brand safe. Later, it was confirmed that the deceased person in question committed suicide, which in turn made even more call for YouTube to cut ties with Paul entirely.
YouTube states that these changes are to "better protect creators" - its Creator Blog states that a big reason for the changes is so "we can prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube".More news: Federer, Djokovic and Zverev among Australian Open first-round winners
The changes come two weeks after the latest controversy, in which Logan Paul-one of YouTube's most popular creators-published a video featuring a suicide victim's body hanging from a tree.
Then, on December 31, Logan Paul came under fire for posting a video in a Japanese forest that included the image of a man who had committed suicide. Paul's actions drew widespread condemnation for both himself and YouTube.
In an effort to alleviate advertiser concerns around brand safety, YouTube will no longer serve ads on claimed user-generated content (UGC) until it has been manually reviewed and confirmed as suitable for advertising by YouTube's staff.
YouTube executives said they would "schedule conversations with our creators in the months ahead" to see "what more we can do to tackle that challenge".