Google Announces Google Pay, a Unified Brand for its Payment Platforms

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In the announcement from Pali Bhat, VP of Product Management, Payments for Google, he notes that the company has been working to make purchasing experiences "simpler, safer, and more consistent". This includes Chrome for web purchases, YouTube for renewing subscriptions, in-app purchases on Android, and even retail outlets with NFC payments.

Instead of having two different payment methods, Google decided it was time to combine both Android Pay and Google Wallet into one service.

This all-new Google Pay branding was unveiled at the Consumer Electronics Show 2018 event being held in Las Vegas. Then in 2015, Google came out with Android Pay, with support from three major United States carriers.

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It never made much sense for the universal Android-supporting mobile payment app to coexist with the slowly dying Google Wallet, and at long last, Mountain View seems to agree.

The rebranding effort is already underway, with some existing users already witnessing the Google Pay rebranding at several locations.

Google has announced it's creating a more unified way of paying for things online and in-store. Sites like Airbnb, Fandango and Instacart have already started accepting it. Have you noticed the Google Pay branding yet? Over the past couple of years this payment service reached the UK, Singapore, Hong Kong, Poland, Russia and Canada among many other countries.

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