Facebook testing local news section on its platform

Adjust Comment Print

Facebook is giving a good look at the configuration and testing of this engaging new attribute. Local news publishers will be approved by Facebook's News Partnerships team.

Facebook is testing a new product meant to help users find local news, events and various community updates.

Commentators point out that the social network's reported foray into local news publishing segment comes at a time when it is looking to fix the problem of misinformation and fake news on its platform.

Recently, social media has been heavily criticized for being a real catalyst for the way "fake news" spreads. Why? The initiative is called the Facebook Journalism Project and the first observable product to come from it is now in soft-launch in a few areas in the USA.

The new tool, called "Today In", will show a feed of local events, announcements and news to the users.

Facebook stock price
Markets Insider

But, the question that cuts through is will this section benefit the local publishers, or not?

The company is now testing the feature in 6 states of the US.

On the flipside, the report notes that while users may appreciate the local aspect of "Today In", Facebook could have trouble attracting advertisers to feeds that are smaller and less diverse in nature. Eventually, the company hopes to roll it out to more locations and allow users to follow a city they don't reside in. Users in test markets will be able to access the feature through the bottom-right menu button on Facebook.

The company will expand the "Today In" feature in other cities too.

The content will be pulled from posts already shared by vetted publishers, groups and other pages.

More news: Samsung unveils 'The Wall' a MicroLED 146-inch TV