U.S. online retail giant announces "biggest holiday" sales gain

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Amazon issued an after-Christmas press release - as always, it talked a lot about its services but was shy on details.

The most requested song from Alexa customers this holiday season was "Jingle Bells".

However, the company has never announced how many Prime members it has; as of September 2017, Amazon Prime had about 90 million USA members (up 38%), according to estimates by Consumer Intelligence Research Partners. Twice as many Fire Sticks (the less-sophisticated version) were purchased this year - but usage of Alexa on the higher-end Fire TV devices was 889 percent year-over-year in the U.S.

The most-watched Amazon Channel subscriptions over the 2017 holiday season were HBO, Showtime and Starz, and the current seasons of "Game of Thrones", "Shameless" and "Power" were the top watched shows on each channel, respectively.

Amazon, established in 1994, is a top American electronic commerce and cloud computing company based in Seattle, Washington state on the US west coast.

Alexa customers turned on their holiday lights more than a million times via Alexa this holiday season.

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The most common person people called this holiday season was "Mom" in the USA and Germany, and "Dad" in the United Kingdom.

Four times the amount of music was streamed over Alexa during the holiday season on a year-over-year basis.

Amazon's strong holiday season is likely to keep many investors excited over its future prospects.

People asked about Santa 4x as much this holiday season compared to last holiday season. This holiday season, Amazon sales are expected to account for more than half of all online shopping sales - a sign that the e-tailer remains a top choice among consumers. That's also big news for the ecosystem of Alexa devices, and it could spur developers to create more skills for Amazon's digital assistant in the future.

There are a whole bunch of other fun facts to digest.