Managing Your Identity on Facebook with Face Recognition Technology | Facebook Newsroom

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Facebook planned to soon apply the face recognition technology to profile photos, to thwart people from being impersonated on the social network.

However, the thought that Facebook will be scanning every photo may not be acceptable to some.

People gave us feedback that they would find it easier to manage face recognition through a simple setting, so we're pairing these tools with a single "on/off" control.

Privacy experts argue that since Facebook is poised to beef up its facial recognition powers, it should also become more transparent about such decisions.

"If you're in a photo and are part of the audience for that post, we'll notify you, even if you haven't been tagged", said Joaquin Quiñonero Candela, Facebook's director of applied machine learning in a blogpost.

With regards to helping the visually impaired, two years ago, Facebook launched an automatic alt-text tool that describes photos to people with vision loss.

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This new feature relies on facial recognition, and it's created to give users some peace of mind that photos of them are not circulating on the social network without them knowing about it.

Facebook is doing its bit to help users identify all the pictures that are uploaded on its website, using artificial intelligence.

Users will be able to keep track of all of their recognized photos on Facebook, even those they're not tagged in, from the new Photo Review section of one's profile. He assures us that Facebook will not use the features to give strangers (other than Facebook, of course) our identities, and explains the "all or nothing" approach to the feature which will, rather than allowing you to specify how your information is used, merely decide whether to turn it on or off.

The new feature is meant to act as a control measure for one's image, ultimately, as users can now pinpoint exactly where and how they show up, all across social media. Face recognition feature was first introduced in 2010.

According to Facebook, the facial recognition technology will work by analyzing the pixels in photos the user is already tagged in. "When photos and videos are uploaded to our systems, we compare those images to the template", said Rob Sherman, deputy chief privacy officer in his statement.