"In a recent press release, Starbucks" vice president of design and content Jeffrey Fields explains the plain red cups - devoid of the Christmas trees or ornaments of years past - were part of an effort to "usher in the holidays with a purity of design that welcomes all of our stories, ' " Eater.com reported.
Starbucks' Executive Creative Director Leanne Fremar said the cup is "intentionally created to encourage our customers to add their own color and illustrations".
In response to the backlash of 2015, Starbucks released 13 different holiday designs a year ago.
With all of the empty space, you can DIY the hell out of the cup and make your own adorable creation. As we say farewell to the month, though, the company's bigwigs, who have brewed up zombie and "IT" Frappuccino offerings for the march to Halloween, have found themselves spooked a couple times over the last 31 days, with two entities looking to push the company to adopt more sustainable business procedures.
The new paper cups are designed with a pair of hands holding red cups of coffee with swirling holiday ribbons.More news: Buffon confirmed his retirement at the end of the season
Of course, people have been decorating their cups for years, but now you have official permission from the company to illustrate over its design.
Starbucks has marked the arrival of the holidays with specially designed red cups since 1997, becoming a symbol itself of the season.
Starbucks red cup is no longer red for 2017. "The holidays are a time to celebrate all the good we give to each other and our community", Fremar said.
Also back to help you get in the holiday mood are returning favorites Chestnut Praline Latte, Caramel Brulée Latte and Peppermint Mocha.