How Walmart's partnership with Google competes with Amazon

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Google also benefits from the partnership because while retailers like Target and Costco use Google Express, the company still isn't a big player in online shopping.

Well, Walmart is the world's largest retailer and it owns Asda in the United Kingdom also it makes an announcement to tie-up with Google but it does not make a declaration that this knot will be protracted outside the U.S. or not.

"I believe our job at Walmart isn't only about saving our customers money, but also about making shopping faster and easier", writes Marc Lore, president and CEO, Walmart US eCommerce, in a blog post announcing the partnership.

Google and Walmart are testing the notion that an enemy's enemy is a friend.

Walmart and Amazon have gone head-to-head for customers in a battle that has pitted the biggest bricks-and-mortar retailer against the largest online one. Google Assistant would then place your order with Walmart's Easy Reorder program and have it delivered through Google Express, once the purchase hits Walmart's $35 minimum.

Amazon, whose voice-controlled aide Alexa allows users to shop from the retailer, has the lion's share of the United States' voice-controlled device industry, with its Echo devices accounting for 72.2 per cent of the market previous year, far ahead of the Google Home gadget's 22 per cent, according to research firm eMarketer.

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Starting next month, shoppers will be able to use Google's voice-activated Home system to order from Walmart.

Previously, Google Express required a $95/year membership. Existing Walmart customers can link their online accounts to Google to easily reorder items they've bought before online and in stores, said Ramaswamy of Google.

Wal-Mart is facing since several years, the dynamic conquering of the site of trade online, that the threat now on the ground, even to physical stores after the takeover in June of the brand organic Whole Foods. Online grocery shopping has yet to take-off beyond a niche market, but if anyone was going to be successful in that arena, this partnership would be it.

The latest move is expected to pose tough competition to Amazon's voice-controlled aide Alexa. The company has acquired four e-Commerce businesses (Bonobos, ShoeBuy, Moosejaw, ModCloth) since the Jet.com acquisition (in September 2016) is in line with the Walmart's expansion efforts.

Bonobos is one of Walmart's other e-commerce buys.

Google Express is Google's way of helping high street retailers offer their products online. "We know this means being compared side-by-side with other retailers, and we think that's the way it should be".

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