Sears Shares Jump 17% On New Partnership With Amazon

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"The Amazon platform is so broad and also focuses on the millennial generation, which is very important for Kenmore to reach", Tom Park, the president of Kenmore, told CNBC in an interview Thursday.

Sears (NASDAQ:SHLD) +13.4% premarket after announcing it has launched Kenmore products on, including the full line of Kenmore Smart appliances with Amazon Alexa.

Amazon's Alexa assistant is now able to control an even wider range of home appliances. The Kenmore Smart air conditioner are available up to a capacity of 18,000 BTU. Smart appliances from Sears and its Kenmore brand are joining the list of hardware that can be used through voice commands to Amazon's Echo lineup of speakers and other Alexa-enabled devices. As well as Alexa integration, there's also a Kenmore Smart app for smartphones which can be used remotely to adjust temperature, set schedules, and control fan speed.

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"At the same time, Sears Home Services and our Innovel Solutions unit will benefit from the relationship as more customers experience their quality services for Kenmore products purchased on", Lampert added. Customers can enable the Kenmore Smart skill in the Alexa Skill Store, link their account and then begin asking Alexa to interact with their Kenmore Smart appliances. In fact, Kenmore itself says it was in almost one in three American homes in the early 2000s. The S&P 500 index is up almost 14% for the previous year. The chain has considering selling additional lines, including its DieHard vehicle batteries and Kenmore appliances businesses, and is unloading its vast real estate holdings.

"We continuously look for opportunities to enhance the reach of our iconic brands".

When Amazon users search for appliances, Kenmore branded products will be among the top brands featured.